Instructors: Suzanne Hetts, Ph.D., and Daniel Q. Estep, Ph.D., Certified Applied Animal Behaviorists
We know how passionate behavior and training professionals
are about helping pets and their people. But
are you as passionate about your business as you are
about behavior and training? While you may not
consider yourself a “business person” the
fact is – you are! The question is do you
have policies, procedures, and marketing activities
in place that allow you to work efficiently, attract
clients, be profitable, and allow you to do more of
what you enjoy doing – working with dogs and
their people (and maybe cats too!)
How many times have you heard, or said yourself “Dog
trainers don’t have much money” OR “You
can’t make much money training dogs”. While
we can’t predict how much money you can or should
make, we do know we can help you learn to allocate
your time and business resources more effectively,
and decrease those activities which don’t compensate
you financially.
Are you spending too much time on telephone inquiry
calls giving away free advice, not converting those
calls into appointments, but don’t know how to
turn things around? Are your no-show or cancellation
rates too high? Is travel time eating your
lunch? Are you feeling stressed and resentful
because you are giving your all but aren’t seeing
your efforts reflected in increased income? Do
you believe you need to “advertise” but
don’t know how best to use your limited funds?
We are trained as “academics” but for
over 25 years have helped people and pets through our
behavior consulting practice, been small business owners,
and learned our business skills “on the job” with
help from other successful business owners. During
the last six years, we’ve been mentored by business
and marketing experts whose businesses make literally
millions of dollars.
While we aren’t yet in that financial realm,
we have improved our business significantly and are
all too familiar with the business pitfalls trainers
and behavior consultants face. In this three
session course we’ll cover:
- Your mindset – the most important
tactic of all!
- Marketing vs. advertising and which to invest in
- Considerations
with setting fees and selling “packages”
- Finding
your niche
- What do clients really want to know about
your services and how to educate them
- Managing time drains
such as phone calls and travel time
- The one tactic that
will decrease no show and cancellation rates immediately
- Tactics
to grab more referrals from veterinarians and other pet
related businesses
- Best practices with clients to
avoid misunderstandings and maximize satisfaction
- And
much more!
If this class helps you attract just one or two more
clients, saves you one or two hours a week, it more
than pays for itself. And over the long run,
we’re convinced it will do more than that!
This course has been approved for 4.5 CEU’s
from CCPDT.
Take this class ON DEMAND now! The ON DEMAND class
is a recorded tele-webcast with the full content of
the live class including class discussion and class
notes. You have 3 weeks online access to all class
sessions and an opportunity to ask questions of the
instructors via email. Their answers to your questions
will be recorded and emailed to you within a week.
You can earn CEUs by submitting emailed answers to
questions asked by the instructors during the recorded
class. We'll provide the details once you register.
Your Registration Fee $89 If you were a BEN Pro Member
you'd pay only $71.00.
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in monthly webinars, have access to scientific articles
and our analyses of them, get downloadable, customizable
client handouts, and much more!
Still have questions about the course? Email for more details info@animalbehaviorassociates.com
As soon as you register for any of our courses please put info@AnimalBehaviorAssociates.com in
your email address book or safe list to increase the chance our emails
won’t be blocked. After we receive notice of your payment, you'll
receive a follow up email. If you haven't heard from us
within 48 hours (weekdays) of your payment, please email us at info@AnimalBehaviorAssociates.com.
Also, check your spam box. The link to the class and any class notes will
be emailed 1-2 days prior to the first session.